Manchester City to Build Mexican Presence With New Tecate Partnership

English Premier League club Manchester City have signed a new multi-year partnership with Mexican beer brand Tecate beer, who will become the club’s Official Regional Partner.

This is the second partnership the club has signed with a beer company this week, following on from their deal with Singha Beer in Southeast Asia.

The deal represents City’s first ever partnership secured in Mexico.

Omar Berrada, Commercial Director of City Football Marketing, said: “We are very pleased to welcome Tecate® on board as our Official Beer for Mexico. We are delighted that the brand also becomes our first partner in Mexico.”

Raul Gonzalez, Brand Director at CM/HEINEKEN Mexico, added: “As the fastest growing football Club in the world Manchester City’s success, history and ambition is attracting fans all around the world. Our Consumers at Tecate® will now be there, every time the fans are moved and inspired by such a magnificent Club.”

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