Major League Rugby announces XBlades as official apparel partner
December 22, 2017
New American professional rugby union competition Major League Rugby (MLR) has announced Australian sports apparel and boot company, XBlades, as its official on-field apparel partner.
As part of the agreement, the brand will provide kits for all seven MLR teams and match officials during the competition’s inaugural season.
XBlades CEO, Leighton Richards, said: “We’re thrilled to be the official on-field apparel partner of Major League Rugby.
“As a company, XBlades’ focus is on being athlete led and product driven. During all steps of the design process we’ve sat down with each team and extensively collaborated to ensure the uniforms are tailored to meet each team’s unique needs, both on and off the field.”
“We’re excited to expand the company’s international portfolio, and with this new MLR partnership, XBlades now has a presence in eight countries worldwide, and we can’t wait to see teams in the U.S. suit up in our XBlades apparel.
“We specialise in creating innovative, custom designed footwear for sports like rugby and we hope to collaborate on this in the future.”
MLR Commissioner, Dean Howes, said: “MLR is excited to partner with one of the top rugby brands in the world and help them expand their footprint in America. This partnership with XBlades will enhance our on-field product, and be mutually beneficial off the pitch as we work together towards a successful launch.
“MLR and XBlades are aligned in our commitment to advance the values of rugby on the pitch and grow the game in local communities.”
MLR is set to launch in April 2018 with seven teams in Austin, Glendale (Colorado), Houston, New Orleans, San Diego, Seattle and Salt Lake City (Utah).
