London Irish Extend Ridgeway Volkswagen Partnership

Aviva Premiership rugby club London Irish have renewed their partnership with Ridgeway Volkswagen.

Ridgeway Volkswagen has been involved with London Irish since 2011 and are delighted to announce a major shirt sponsorship deal and return once again as “Official Vehicle Partner”.

Ridgeway Volkswagen branding will appear on the rear of the first team playing shirts for all Aviva Premiership, LV= Cup and European Rugby Challenge Cup fixtures. The company will also enjoy extensive branding, marketing rights on matchdays and replica jersey branding.

As part of the sponsorship Ridgeway, which operates Volkswagen dealerships in Reading, Newbury, Wantage, Oxford Kidlington and Oxford Iffley Road, has provided the club with a fleet of Volkswagen Golf’s and Caddy vans, to be used for the club’s community projects.

The continued partnership will also give London Irish supporters access to exclusive Volkswagen car and van offers throughout the season via “The Blarney” eshots and on a members-only area of the Ridgeway website.

John O’Hanlon, Ridgeway’s Chief Executive said: “We are absolutely delighted to have the Ridgeway name alongside that of London Irish once again. We believe there is a great fit with our Volkswagen dealerships and the Club and look forward to continuing our successful partnership.”

Jim O’Toole, Commercial Director London Irish said: “Ridgeway Volkswagen have been great partners for us over the last few years and we are pleased to extend the relationship for another two seasons, we look forward to taking the marketing partnership to a new level.”

Andrew Lean, Ridgeway Volkswagen’s Brand Director added: “We are a performance-orientated and innovative brand so there is no better fit than with a sport that continually captures the imagination and a loyal following. We can’t wait for our involvement at the Madejski and with London Irish’s loyal supporters.”

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