London Duathlon Secures Trek Sponsorship

April 15, 2014

The London Duathlon has secured a new sponsorship with Trek, a bicycle manufacturer for the event in Richmond Park on 14 September.

First held in 2005, the event in 2014 is sold out and consists of run-bike-run elements with the choice of four individual challenges and one team event.

Trek will provide participants with guidance and will showcase their bikes at the event.

Chris Garrison of Trek UK commented on the partnership: “We’re pleased to be involved in this event, as it provides a perfect setting for us to showcase the range of bike options we have available for people who are focused on performing well in duathlon.”

Bastien Hibon, Marketing Director at Limelight Sports, who organise and deliver the event added: “Trek is a great bike brand and is a perfect partner for London Duathlon.  We know that experiences like London Duathlon, which are accessible to athletes of all abilities will continue to grow in popularity, both in real-life and online, providing a very exciting platforms for brands to engage with.”