Limelight Sports to Help Find Sponsors for Royal Parks Foundation Half Marathon

Limelight Sports and the Royal Parks Foundation, sale the team behind the award-winning Royal Parks Foundation Half Marathon, have renewed their partnership agreement to deliver the iconic race for a further 5 years.

The partners will also work closely to secure sponsor rights for the race.

This unique half-marathon is a major annual charity fundraising event, which since its creation in 2008 has helped to raise an estimated £11million for 365 UK based charities, large and small. The race runs through 4 Royal Parks and past many other iconic London landmarks including Big Ben, Buckingham Palace and the London Eye.

This year’s event in October will once again attract more than 12,500 runners with its picturesque setting and impressive sustainability credentials, including recycling around 150,000 plastic water bottles, redistributing unused food, recycling unclaimed clothing, and providing fairtrade bananas, high performance bamboo and recycled polyester race shirts, and FSC-certified wooden medals.

The event has won many awards including best Outdoor Event at the 2011 Event Awards and won the ‘Best Sponsorship of an Event’ category at the 2009 Hollis Sponsorship Awards.  It has also been shortlisted for the last two years at the prestigious Sport Industry Awards for ‘Best Participation Event’.

Commenting on the new agreement, Sara Lom, Chief Executive of The Royal Parks Foundation said, “We are delighted to be extending our agreement with Limelight Sports. They have been crucial to the success of the event and their enthusiasm and dedication has been a big factor in enabling the event to grow and develop into one of the most popular races in the running calendar”.

Craig Dews, CEO of Limelight Sports said, “The Royal Parks Foundation Half Marathon has been a flagship event for us. The Royal Parks Foundation’s progressive approach and aspirational targets have challenged us to create an event that delivers a very high quality, premium experience for the runners and our partners. Over the next five years we will be looking at even more innovative ways of building the reputation and status of the event’”

This announcement comes at a time when Limelight is enjoying unprecedented levels of success. Last year the agency won the award for Sport Agency of the Year at the Sport Industry Awards.  In March the agency picked up three more awards at the Hollis Sponsorship Awards including Sponsorship Agency of the Year.