Limelight Sports Become New Owners of London Duathlon

UK sport participation company Limelight Sports have become the new owners of the world’s biggest duathlon, viagra the London Duathlon.

The multi-sport event is staged in Richmond Park on 15 September and is the only mass participation event close to the park annually, allowing participants to compete in Central London location, traffic free.

Diccon Loy, Commercial Director (UK Properties) at Limelight Sports said: “The London Duathlon is the world’s biggest duathlon offering a unique experience for participants in the picturesque Richmond Park.

“Drawing on our expertise in delivering premium event experiences we see a significant opportunity to develop this established event into the world’s best duathlon.”

Limelight Sports have acquired the event from World Endurance UK and it consists of run-bike-run with distances ranging up to the Classic 55k, along with a relay event.

Craig Dews, Chief Executive at the Limelight Sports Group added: “Creating and acquiring event and technology IP is an integral part of our new long-term strategy.

“These elements will enhance our offer to new and existing brand clients and build significant value for the business.”