LET Secure 10-Year OMEGA Partnership

The Ladies European Tour (LET) has announced a ten-year partnership with OMEGA.

The long-term deal extends the brand’s relationship with golf and its professional female athletes.

Speaking about the new partnership, OMEGA President Stephen Urquhart said: “Entering into this partnership was both strategic and meaningful. OMEGA is proud to support the Ladies European Tour, an organisation with achievable and attractive goals that are sure to have a lasting impact on the sport.

“It is important to the brand that we show our appreciation of golf as a whole and we are happy to bring greater attention to the professional women golfers who are taking the game to a new, exciting level.

“We look forward to the success of the partnership and can’t wait to see what we can accomplish together.”

LET CEO Ivan Khodabakhsh said: “OMEGA is one of the world’s most aspirational, iconic and desirable brands and we look forward to working together over what promises to be an exciting decade in women’s professional sport.

“The company decision to partner with LET is eloquent testimony to the appeal of the players and our event partners.”

“In a competitive market for sport sponsorship, LET and its players continue to offer a fresh and innovative marketing platform for world class brands.

“The LET is a truly international sports property and its members will be heavily represented when golf returns to the Olympic Games in Rio in 2016”.

The partnership between OMEGA and LET is centred on shared interests and values involving the promotion of the game and the support of women’s golf.

OMEGA’s involvement in the sport extends beyond tournaments and organisations with brand ambassadors such as Stacy Lewis, Rory McIlroy, Michelle Wie, Sergio Garcia, Shanshan Feng and golf legend Greg Norman.

OMEGA currently serves as title sponsor of the European Masters, the Dubai Desert Classic and the Dubai Ladies Masters.

The brand is also the Official Timekeeper for The PGA of America’s events including the Ryder Cup.

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