Leeds Rhinos Extends Partnership with Local Building Society

Leeds Rhinos build up for their Carnegie Challenge Cup Semi-Final against Wigan Warriors was boosted by the announcement today of a new sponsorship deal with current main club sponsors, Leeds Building Society.

The UK’s 5th largest building society and the current Super League and World Club Champions have agreed a three-year contract for the 2013, 2014 and 2015 seasons. This new deal is the third successive three-year sponsorship agreed between Leeds Building Society and Leeds Rhinos.

Leeds Building Society Chief Executive Peter Hill said, “We are delighted to sign up to the Rhinos for another three years. We share so many values; our passion for success, our team spirit and our commitment to the communities we serve.

“Leeds Rhinos have enjoyed their most successful period in history, with Leeds Building Society proudly on the front of the most popular shirt in rugby. Likewise, the Society has handled the financial crisis with great skill and tenacity, emerging stronger and with more members that at any time in our history.

“I am passionate about supporting grassroots rugby in our heartland and our Blue & Amber affinity account has already contributed over £320,000 for the development of junior rugby and supported Leeds Rhinos’ excellent community programmes. I am proud that our affinity account has helped youth development at the club, which is demonstrated by the number of top class youngsters coming through from the academy.

“Both the Rhinos and ourselves are successful Leeds organisations, play major roles in the city and we have many customers and staff who are Rhinos supporters. This sponsorship puts us where we should be, at the heart of Leeds life.”

Commenting on the announcement, Leeds Rugby Chief Executive Gary Hetherington added: “Leeds Building Society has certainly played a major part in our success when you consider that we have won 7 major trophies in the 6 years they have been main sponsors, and this year’s Challenge Cup and Grand Final are still to play for. There is a perfect fit between us both and we are very proud to carry the name of a major Leeds business on the shirts. This is an excellent deal for both parties and we are absolutely delighted.

“Over the past twelve years we have built up a very successful partnership with Leeds Building Society through our affinity account for Rhinos supporters. We share many common ideals. We are both proud of our heritage, are integral parts of the fabric of the city and embrace change. We both reward loyalty and offer outstanding value.

“Our success on the pitch could not be achieved without successful partnerships off it. There is no doubt that having a main club sponsor as successful as Leeds Building Society is vitally important to us and I am sure we will have a bright future together, starting hopefully with a win on Saturday.”