Lance Becomes Official Sandwich Cracker of Little League Baseball and Softball

Lance sandwich crackers have teamed up with youth sports organisation Little League Baseball and Softball as a new partner.

As part of the multiyear agreement, Lance is named “The Official Sandwich Cracker of Little League Baseball and Softball.” Lance offers more than 16 kinds of sandwich crackers, including varieties made with whole grains, real peanut butter and real cheese. The wholesome snacks deliver up to 6 grams of protein — giving kids plenty of fuel for game day and parents another reason to cheer.

“We are excited to welcome Lance sandwich crackers into the Little League family of sponsors,” said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. “Little League strives to find partners who not only fit our mission to develop good citizens, but also meet the needs of our local leagues and their families. Lance is one of the most recognizable names in the industry, and their products can already be found in many concession stands at local Little Leagues around the nation. We look forward to working with Lance to make this a successful partnership.”

As the partnership kicks off in 2014, Lance will roll out a number initiatives including a sweepstakes, in-store activations, web page, and a special program for Little League coaches and parents. The Lance Snack Patrol will also host experiential sampling events at local games throughout the country and regional tournaments leading up to the Little League Baseball^® World Series, which is scheduled to be held in South Williamsport, Pa.on August 14 – 24, 2014.

“The core values that Little League promotes are a great fit for a partnership with Lance,” said Tom Ingram, Senior Brand Director at Snyder’s-Lance. “We’re excited about the opportunity and we share their commitment to fueling and inspiring young athletes, helping them reach their potential on-and-off the field and, most importantly, having fun.”