Ladbrokes extends sponsorship of Rugby League’s Challenge Cup
August 22, 2017
British bookmaker Ladbrokes has agreed a deal to extends its title sponsorship of The Rugby Football League’s Challenge Cup.
Ladbrokes has sponsored the tournament for the last two years and has now put pen-to-paper on a one-year extension.
Rugby Football League Chief Commercial Officer, Roger Draper, said: “I am delighted that Ladbrokes have decided to extend their current partnership and that they recognise the value in being involved with such a prestigious and well-regarded competition.
It’s @TheChallengeCup Final week! pic.twitter.com/xLNCwFpwUO
— The RFL (@TheRFL) August 21, 2017
“The Ladbrokes Challenge Cup is rich in heritage and tradition and is known across the world, so to have a brand as successful and recognisable as Ladbrokes commit to extending their support is great news for the sport.
“Ladbrokes has been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport.”
Ladbrokes chief executive, Jim Mullen, added: “Our decision to sponsor the Challenge Cup was an easy one. We want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game.
“We play hard to win and that’s what the Ladbrokes Challenge Cup is all about.”
