ŠKODA to Sponsor Champions Hockey League in Two-Year Deal

Czech car manufacturer ŠKODA is to support the Champions Hockey League as an Official Sponsor.

The agreement runs for two years and was closed with Infront Sports & Media, ambulance the exclusive marketing partner of the new Pan-European club ice hockey competition.

The marketing platform of the Champions Hockey League features three levels, with the Official Sponsorship on the second tier of the commercial offering.

As part of the package, ŠKODA will receive branding on perimeter boards across all 161 games of the competition in TV camera view and full integration across all communication and promotional materials – including the website and streaming platform.

Since 1992, ŠKODA has stayed committed to the IIHF Ice Hockey World Championship, which is the longest main sponsorship of any world championship.

Bruno Marty, Executive Director Winter Sports of Infront, added: “ŠKODA is one of the most renowned and long-term supporters of ice hockey and therefore a valuable addition for the Champions Hockey League.

“The brand’s commitment confirms the competition’s assured position among the top-level sports events in Europe and the high value of the Champions Hockey League title in Pan-European club ice hockey. Comprehensive TV and online coverage across Europe and North America will transmit the ŠKODA brand into its target markets and to the fans of the leading European clubs.”