Kia agrees three-year deal to become official UEFA Europa League partner
August 29, 2017
UEFA has announced that Kia Motors has signed a three-year deal to become an official partner of the UEFA Europa League. The sponsorship is set to start ahead of the 2018-19 season and will run until the final in 2021.
Europe’s secondary cup competition boasts a global cumulative television audience of 980 million and will present Kia an opportunity to increase its global awareness, build consumer loyalty and engage with automotive dealers across the continent.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We will work together to build fan engagement across Europe and beyond and we are thrilled to create the first global Trophy Tour, allowing fans around the world to meet legends of the competition and see the trophy in their own country.
“With a brand such as Kia within our partner programme, we see the UEFA Europa League going from strength-to-strength and anticipate an exciting three years working together.”
The official result of the 2017/18 UEFA Europa League Group Stage draw!
Most competitive group? #UELdraw pic.twitter.com/m04avCzQ5B
— UEFA Europa League (@EuropaLeague) August 25, 2017
Tae Hyun Oh, executive vice-president and chief operating officer at Kia Motors, added: “This partnership provides us with an opportunity to increase Kia’s global brand awareness further, while engaging with a huge audience of global football fans.
“The Uefa Europa League is one of the most competitive global football tournaments and provides the brand with an exciting platform from which to connect with existing Kia customers and prospective buyers around the world.”
