Kia Extends with Brand Ambassador Michelle Wie

March 25, 2014

Kia Motors America (KMA), have announced an extension with brand ambassador and Ladies Professional Golf Association (LPGA) professional, Michelle Wie.

Wie, a brand ambassador of Kia since 2010, will serve as a global spokesperson for the Kia brand and appear in advertising, marketing and promotions complementing Kia’s partnership with the LPGA.

Wie and a full field of LPGA stars will compete at the fifth annual Kia Classic Tournament, which tees off on March 27 at Aviara Golf Course in Carlsbad, Calif., and will showcase the all-new 2015 K900[1], the Official Vehicle of the LPGA.

“Michelle has talent and a youthful and dynamic style that embodies the drive for excellence and competitive spirit of the LPGA and its players, and she has helped raise the profile of our brand by attracting youthful customers and golf fans across the country to Kia,” said Tim Chaney, vice president, marketing communications, KMA.

“Through this highly visible strategic partnership, we look forward to watching Michelle excel on tour and showcase the shared values of Kia and the LPGA to a growing audience of enthusiasts.”