Kentaro to Market Brazil vs Scotland Emirates Clash

PRESS RELEASE

Kentaro to market Brazil-Scotland clash at Emirates Stadium

London (16.02.2011) – The Emirates Stadium will play host to another glamour

international friendly match on March 27th when the Brazil World Tour returns to

London, with the five-times World Cup winners taking on Scotland. A sell-out crowd

is anticipated for the clash which is being organised and marketed by the UK arm of

sports marketing company Kentaro. Kick-off has been set for 2pm UK time. “We are

delighted to once again bring together these two teams who have shared a very

special history, particularly around some famous World Cup matches,” Kentaro COO

Jonathan Hill said. “Both sets of fans are world famous for creating a unique

atmosphere and we are expecting a huge amount of interest, not only in London

but also globally on the international broadcast and sponsorship markets.”

The clash is another highlight of the Brazil World Tour, which has seen the Seleçao

play France in Paris and Argentina in Doha in most recent matches. It will be the

first meeting between Brazil and Scotland since the curtain raiser to the 1998 FIFA

World Cup, which the defending champions won 2-1.

About Kentaro:

Specialising in the global marketing of national football federations, leagues and clubs, Kentaro´s

core business is the international acquisition and distribution of premium broadcast rights. Kentaro

marketed the TV rights for over 250 matches in the build-up to the FIFA World Cup 2010, including

90% of the South American qualifiers. More than 25 federations – including the FA, the FAI and the

USA – rely on Kentaro’s unique network and management skills, as do countless top clubs such as

Arsenal, Chelsea and Liverpool. Headquartered in Switzerland with branch offices in London,

Hamburg, Stockholm, Chicago and Rio de Janeiro, the world’s fastest-growing sports rights agency

also exclusively organises all friendly matches of the Brazil national team. Kentaro was also

responsible for the historic internet broadcast of the Ukraine-England World Cup qualifier in October

2009.

Contact:

Johannes Berendt, Kentaro PR

+49-170-896-1549, jberendt@kentarogroup.com

Kentaro COO Jonathan Hill said: “We are delighted to once again bring together these two teams who have shared a very special history, particularly around some famous World Cup matches. Both sets of fans are world famous for creating a unique atmosphere and we are expecting a huge amount of interest, not only in London but also globally on the international broadcast and sponsorship markets.”