Kenda to Sponsor Cleveland Cavaliers

November 6, 2013

National Basketball Association’s Cleveland Cavaliers has announced a partnership with American Kenda Rubber Industrial Co. Ltd. as an official team sponsor.

For the next two seasons, Kenda said it will welcome fans back to Quicken Loans Arena as the team’s presenting game sponsor for the home opener. This year, all fans attending the Oct. 30 home opener will receive a Cavaliers 2013-2014 season schedule magnet.

“North Gateway Tire, part of the Dunlap & Kyle group, and the community around Cleveland have been larger supporters of Kenda, and we want to make sure to thank them by supporting their community,” said Eric Yang, Kenda’s automotive marketing manager.

“The Cavs have a great core of young players, and we will be a force to reckon with in the upcoming season.”

In addition to its Cavaliers partnership, Kenda has established relationships with other sports teams, including the Houston Rockets, Cincinnati Reds and Columbus Blue Jackets.