Juventus FC Opens New Stadium

Italian giants Juventus Torino inaugurated their new home, the Juventus Arena on Thursday, boasting 41,000 seats and the highest quality standards. The opening ceremony was created by Olympic Ceremony producer, Marco Balich.

“I am proud,” said Juventus President Andrea Agnelli, “that Juventus finally has its own home. For us it is an historic moment. In addition to its sentimental value, the new stadium is actually an investment that allows us to bring Juventus to the level of the top clubs in Europe. In addition, being close to the playing field, the fans can participate and let their team hear all their support.”

After the ceremony, Juventus played a friendly match with Notts County, the Nottingham team from which the black and white jerseys of Juventus came in the early twentieth century.

The new stadium has been build at Juventus’ old home the ‘Stadio Delle Alpi’ and will get a new sponsor name once marketing partners Sportfive sell the naming rights.

Juventus hope their new stadium will be the home for years to come. Before the 1990 FIFA World Cup Juventus played their home games at the Stadio Comunale, then for the World Cup the ‘Stadio Delle Alpi’ was build but Juventus and their fans never became happy with the venue, so they worked on plans over the last decade to build a football specific ground and in the construction phase they played at the ‘Stadio Olimpico’ along with city rivals Torino FC.

With the new stadium, the club aims to achieve a more balanced revenue stream enabling it to compete with leading European clubs.

Watch opening ceremony video at iSportconnect here>>