Costa Cruises Football Juventus Soccer Sponsorship

Juventus announce Asia-focused partnership with Costa Cruises

September 22, 2017

Serie A club Juventus has announced a regional partnership in Asia with Costa Cruises, part of the Carnival Corporation & Plc group, the world’s leading cruise ship.

The new agreement is set to ensure the two Italian companies can be exported to a key territory for both parties while the launch of the partnership will incorporate three events in the ports of Shanghai, Shenzhen and Tianjin.

Giorgio Ricci, Juventus Co-Chief Revenue Officer & Head of Business Partnership, said: “This partnership represents the meeting of two Italian forces of overseas excellence: Juventus and Costa Cruises.

“This deal is testimony to the great attention of our Club to a fast-growing market like Asia, where the passion for football and for the Bianconeri colours is constantly on the rise. Costa Cruises is definitely an ideal Partner with whom to develop joint entertainment activities.”

Mario Zanetti, President of Costa Group Asia, added: “As a pioneer in the cruise industry in Asia, Costa Cruises continuously strives to create new and exciting onboard experiences that delight our guests and exceed their expectations.

“Our Regional Partnership with Italian football giant Juventus not only enriches our onboard offerings, but also further accentuates Costa Cruises’ Italian DNA. We look forward to exploring innovative partnerships with other iconic Italian brands to bring Italian culture to life for our guests.”

Costa Cruises and the reigning Siere A champions will collaborate to offer guests a series of entertainment experiences on board, including a Juventus museum, access to official merchandise and themed television content.

Costa Cruises Football Juventus Soccer Sponsorship