Just Retirement Named New Title Sponsor of World Indoor Bowls Championships

Just Retirement Limited has been named the new title sponsorship of the forthcoming World Indoor Bowls Championships at Potters Resort.

The event is the pinnacle of the World Bowls Calendar and features four competitions: The World Indoor Singles Championship, The World Indoor Pairs Championship, The Ladies World Match Play, and The Mixed pairs World Match Play. 

The Potter family will be hosting the world’s flagship indoor bowls event at their 5 star Potters Resort for the 16th consecutive year in 2014 and Potters managing director, John Potter, said: “This is great news for the future of the event and a perfect fit for Potters.” 

The two-year sponsorship deal was brokered by independent sponsorship agency, CMSeven, for an undisclosed sum.

Just Retirement’s Group Marketing and Distribution Director, David Cooper, said: “We’re delighted to be named the Championships sponsor and are looking forward to joining thousands of bowls enthusiasts at the wonderful Potters Resort. It’s an ideal opportunity for people to see Just Retirement as a different kind of financial services business: one that’s focussed solely on helping people make more of their retirement”. 

Following this sponsorship announcement the World event will now be called the Just Retirment 2014 World Indoor Bowls Championships at Potters Resort. Taking place at Potters Resort, with live coverage on BBC television, the 2014 event runs from Friday 10th January through to the final of the World Indoor Singles on Sunday 26th January.