Jeep Launches Marketing Campaign for X Games Aspen 2014

The Jeep brand will debuts a new on-air advertising campaign on Saturday, January 18, to coincide with the X Games Aspen 2014.

In addition to the thirty-second national television commercial, the campaign consists of print, digital and social extensions.  For the 11th year, the Jeep brand is returning to Aspen as the exclusive automotive sponsor of the world’s premier winter actions sports event. The popular X Games Aspen will take place Thursday, January 23 through Sunday, January 26 at Buttermilk Mountain at Aspen/Snowmass. 

“Both the Jeep brand and X Games Aspen demonstrate what is possible when we face challenges with determination and passion,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “The ‘Snow Miser’ campaign reflects that even the coldest, most extreme elements of nature can bring out the best in us.”

“The Jeep brand has been a proud sponsor of the ESPN X Games Aspen for 11 years.  It is a collaboration that reaches a core consumer audience – those who share a desire for excitement and adventure,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC.  “In addition to the custom content produced specifically for this signature event, our new 2014 Jeep Wrangler Polar Edition will be prominently featured on site during the games, allowing our consumers to engage with us in a way that is a natural fit for the Jeep brand.”

Creative efforts were developed by GlobalHue, based in Southfield, Mich., the Jeep brand’s lead advertising agency.