Intersport to Sponsor Four Hills Ski Tournament

The Four Hills tournament (Vierschanzentournee), adiposity composed of four Ski Jumping World Cup events, has announced Intersport has come on board as a Main Sponsor starting from this year’s event kick off in Oberstdorf, Germany on 28 December.

The sponsorship agreement was brokered by Infront Sports & Media, the official marketing partner of the German and Austrian Ski Federation (DSV and ÖSV) for the Vierschanzentournee. Following Intersport’s commitment, the event series’ sponsorship is sold out for this year.

Franz Julen, CEO of Intersport International Corporation (IIC), said: “Winter sport is a core segment of Intersport, where we offer our customers a comprehensive selection of top advice and services. Therefore, we are continuing to invest in advertising, sponsorship, training and recreational sports to promote and to support winter sports appropriately. With the sponsorship commitment at the Vierschanzentournee, we can reach our target groups through one of the most popular events in the winter sports calendar. The host countries Germany and Austria are among Intersport’s core markets – where we have more than 1,800 branches.”

Michael Witta, Managing Director of Infront Austria, added: “The Vierschanzentournee has a long tradition – Intersport fits excellently into this environment with its history and extensive range of sporting commitments. The attractive timing of the event, around the turn of the year, and the tension that surrounds the prestigious title will guarantee our sponsors high media reach in Europe and beyond. We are pleased to once again be able to announce a sponsorship sell-out at the kick-off of the winter sports season.”