International Surfing Association secures television deal with Eleven Sports
August 17, 2017
The International Surfing Association (ISA) has secured a new television deal with global broadcaster Eleven Sports, which will see multiple World Championships event highlights broadcast in the USA, Belgium, Luxembourg, Singapore and Chinese Taipei.
The deal was struck with the support of the ISA’s media distribution partner, Broadreach Media, and will continue the ISA’s drive to grow the visibility and reach of world class surfing events for national teams around the world, following the landmark decision to include Surfing on the Olympic Sports Programme for Tokyo 2020, and will see elite Surfing and SUP competition broadcast in new territories.
ISA President, Fernando Aguerre, said: “We are delighted to partner with Eleven Sports to bring exposure and visibility to ISA events in new territories and regions of the world. Following on from our landmark inclusion on to the Olympic Programme for Tokyo 2020, our sport has continued to benefit from increased interest and attention from broadcast media and we’re very pleased to welcome Eleven Sports to the global surfing family.
“We are excited to be showcasing our sport’s high performance and youthful energy to new and global audiences, and offering a glimpse to those around the world of the unique atmosphere we will be bringing to Tokyo 2020.”
Danny Menken, Group Managing Director, Eleven Sports, added: “We are very pleased to add more top international content across multiple markets from a contemporary sport at the forefront of youth engagement such as Surfing.
“We are committed to providing great content for millennial viewers that they can relate to and feel a part of. Our partnership with the ISA helps us achieve this goal and we are looking forward to working with them to grow their reach and fanbase across our markets.”
As part of the agreement, Eleven Sports will broadcast highlights of the following events:
- 2017 ISA World Surfing Games, 21-28 May 2017, Biarritz France
- 2017 ISA World StandUp Paddle (SUP) and Paddleboard Championship: 1-10 September 2017, Vorupør & Copenhagen, Denmark
- 2017 VISSLA ISA World Junior Surfing Championship: 23 September – 1 October, Hyuga, Japan
- 2017 ISA World Adaptive Surfing Championship: 30 November – 3 December, La Jolla, California, USA
