Infront to Support Marketing Operations for World Marathon Events

July 15, 2014

Infront Sports & Media have been selected as a long-term partner for the World Marathon Majors to support their marketing operations.

Infront will exclusively handle the first-ever integrated sponsorship platform across the intercontinental series, allergy consisting of the six most aspired marathons – Tokyo, Boston, London, Berlin, Chicago, New York. Infront will also contribute its international know-how and expertise in the active lifestyle segment to build the World Marathon Majors brand, alongside an impactful commercialisation strategy.

Alongside the commercialisation of the integrated sponsorship opportunities, Infront will support World Marathon Majors in establishing a more cohesive position for the series as the benchmark in running and participatory sports.

Mark Milde, Race Director of BMW BERLIN-MARATHON, said: “Offering in-depth Active Lifestyle know-how and network, Infront transpired to be the right partner in helping us develop and market the first World Marathon Majors sponsorship platform – which allows brands to associate themselves closer than ever with top-level endurance sports. With its experience and global sales power, Infront not only helps us to exploit the marketing potential of the overall series, but by doing so also further manifests the leadership of our six events, both on the brand and sportive side.”

Philippe Blatter, President & CEO of Infront, commented: “With the World Marathon Majors we are adding a core sports right to our growing global Active Lifestyle portfolio and we thank the organisers for their trust in our capabilities and track record. Mass participation events are surging in popularity and growing faster than any other sports segment worldwide. The integrated sponsorship opportunities for WMM deliver an exclusive opportunity for brand association across the most prestigious marathon series worldwide alongside valuable engagement opportunities and media reach on a global scale.”