Infostrada Sports Group Becomes Joint Shareholder of Euro Hockey League

Infostrada Sports Group (ISG) has announced it has become a joint shareholder of the Euro Hockey Leahue (EHL), joining the existing shareholders, the European Hockey Federation (EHF) and Dutch marketing agency PRO SPORT.

ISG will be responsible for all media services, such as production, data services, platform development and event media services. The EHF will continue to be responsible for the league’s technical aspects and PRO SPORT will also continue to organise and market EHL events.

The EHL was founded in 2007 by the EHF and PRO SPORT. The EHF and PRO SPORT will retain a third of the EHL shares. 

Danny Menken, CEO Infostrada Sports Group, said:”Infostrada Sports Group is very proud to become a shareholder of a competition with such international appeal. The newly established partnership, combined with the specific knowledge available within Infostrada Sports Group, will ensure the Euro Hockey League keeps leading the way when it comes to generating unique exposure of the league’s matches.”

Jons Hensel, chairman of the Euro Hockey League, added: “The involvement of Infostrada Sports Group will make the Euro Hockey League an even stronger product. We plan major developments in EHL which we will be over the coming years, and this new partnership gives us the perfect platform for these exciting changes. There is a lot of competition from other sports competitions and this collaboration will significantly help move the league forward into the future.”