Features
Special report: How ESPN are growing digitally across the globe PDF Print E-mail
Special Reports

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The way brands target different demographics is constantly changing with a plethora of social media channels and platforms through which audiences can consume products.

This is an interesting area for ESPN, specifically when you look at what they offer in terms of content to the EMEA market.

Obviously in America ESPN has a large TV arm with...

 
How Sky Sports keep on top in the digital world PDF Print E-mail
Special Reports

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It's an exciting time for Sky Sports. A new Premier League rights deal - both broadcast and digital rights - kicks off this August.

Mark Alford, Head of Digital Publishing at Sky Sports, is the man trying to keep Sky Sports ahead of the competition in the digital world.

The issue that Sky, and many digital...

 
Special Report: American franchises are heading to Europe PDF Print E-mail
Special Reports

Wembley NFL BIG

Jacksonville Jaguars have found a second home in London - and many suspect it could become a permanent one.

In the last 10 years the NFL has established the international series in London, with a series also being set-up for Mexico later this year.

The Jags have embraced it more than most, and have agreed to play one game a year...

 
Special Report - Data and its role in content creation PDF Print E-mail
Special Reports

Rags2016Modern content is a difficult beast to tame. Not only is more content available than ever before, but people are also consuming it in more ways than ever before as well.

Which means you have to be clearer than ever before on knowing who you are talking to, and why they are listening.

Ooyala are one of the leaders in not just offering companies...

 
EXCLUSIVE - The Rise of UFC PDF Print E-mail
Special Reports
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It seems like one of the strangest equations in modern sport.
 
One of the most opinion dividing and intense sports on the planet is also one of the fastest growing, and one of the most successful brands around - Ultimate...
 
iSportconnect Special - Sport and Sponsorship PDF Print E-mail
Special Reports

WhitmarshMcLarenAhead of a busy summer of sport, iSportconnect has examined the challenges facing sponsorship in sport.

For many brands, they are trying to speak to an audience which is becoming more fragmented than ever, and less willing to engage content they feel ambivalent to.

Former CEO of McLaren, and current CEO of Ben Ainslie...

 
Speaking to the World from SW19 PDF Print E-mail
Special Reports

welcometowimbledonWith just under half a million visitors last year, Wimbledon is one of the premiere events in the UK, and world, sporting calendar.

But the audience goes far beyond the gates of SW19, with millions of social media users from every corner of the globe; this UK-based event is global in its appeal.

In charge of talking...

 
Is sponsorship in sports marketing in need of a health check by Epsilon PDF Print E-mail
Special Reports

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In 2015 City A.M., erectile a London-based newspaper, featured a piece on sports sponsorships during the FIFA World Cup. The article delved into the prudency of brands agreeing to official sponsorship. It suggests that such was the level of saturation...

 
Sport and Sustainability - A Special Report with UIPM, Commonwealth Games Federation and Angela Ruggiero PDF Print E-mail
Special Reports

MartinCBATorchSport is a valuable tool for both developing peace across nations and developing countries in terms of health, economics and education.

Sustainability is something which can come naturally from sport and is an important tool for sport to be used by those who run federations and sporting events.

Louise Martin CBE...

 
Pivot Sport White Paper on European Football in the US PDF Print E-mail
Special Reports

Pivot Sport (S) RGB Stacked

 

Key Learnings


-    Passion for soccer in the US is in constant growth, erectile with 53% of...

 


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