EXCLUSIVE: Sponsorship at Barclays PDF Print E-mail
Special Reports

BarclaysThe landscape of the sponsorship world is increasingly difficult to grasp, with a fine balance in attracting the right audience, increasing business, and spending money on costly endorsements.

Banks are huge players in that market -  as they fight to get the edge on their rivals.

But they all face the same challenge: how do you build a...

EXCLUSIVE: Developing Football around the World PDF Print E-mail
Special Reports


FIFA is going through, perhaps, its toughest time ever. A scandal removed its last president, courts around the world are combing through its documents, and the newly elected president is fighting ethics charges.

While the antics of the executive committee get the press talking, and have hit FIFA's reputation hard, FIFA have been trying...

5 top tips to get more from your brand’s sports sponsorship by Epsilon PDF Print E-mail
Special Reports


There's no arguing about the fact that there's huge value in sponsoring sports. Whether it's the estimated $10 million average annual sales uplift endorsements contribute or the 4.7 billion sets of eyeballs glued to the television coverage of the Barclays Premier League*, the numbers are huge.

But throwing money at sports isn't a universal...

Special Report - The rise of China in world football PDF Print E-mail
Special Reports

XiEngland'New markets' has always been a buzzword for football clubs - but the emergence of China as a football market has sparked a once in a generation land grab across the major European football clubs. Ask all international marketing directors of those clubs on their plans, and securing a fan base in China will likely be their number one...

COMMUNITY SPECIAL - iSportconnect members look back to London 2012 PDF Print E-mail
Special Reports


Exactly four years on from the opening ceremony of London 2012, the iSportconnect membership have been...

EXCLUSIVE: The Sports Entertainment Business PDF Print E-mail
Special Reports


Wrestling, or sports entertainment, poses an interesting question in blurring the lines between a sports event and a television product.

There is an obvious difference in terms of professional wrestling, seen at the Olympics, and ‘wrestling' or sports entertainment, which sees pre-determined results but still evolves the physical sports element.


EXCLUSIVE: The state of eSports PDF Print E-mail
Special Reports


eSports is undergoing a level of growth most traditional sports can only dream of. In a few short years, it has transformed from a minor event to a sporting heavyweight - with investment and income to match.

Chester King is CEO of the International eGames Group - a company set up to assist the International eGames Committee (a not for profit) aimed at growing elite...

Will the US be bowled over by the CPL? PDF Print E-mail
Special Reports

CPL2As the scramble to establish the dominant global Twenty20 league continues, the Caribbean Premier League continues to be the forefront of the movement. 

It has become a global phenomenon since it emerged in 2013 and it could be moving to a new level in 2016 when they play in the United States.

It will be an interesting task, cricket is near the back of...

Historic Days and decisions shaking the world of sport PDF Print E-mail
Special Reports



**MICHAEL PIRRE sees the landmark CAS ruling that upholds the IAAF’s ban on Russian athletes at the Rio Olympic Games as a turning point in the war against doping and corruption in sport, with pressure now mounting rapidly for an unprecedented total ban on all Russian Olympic teams in the days...
French Football Federation look back on successful Euros PDF Print E-mail
Special Reports


The 2016 European Championships ended less than two weeks ago - with many sports business experts saying it was the most challenging tournament ever to host.

France held the tournament in a midst of a security crisis, with the country having suffered terrorists attacks shortly before, and shortly after, the event.

France's top priority was to ensure the tournament...


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