Features
Special Report: The Sleeping Giant of World football - India PDF Print E-mail
Special Reports

On Indian Independence Day, iSportconnect takes a look at one of the biggest emerging football markets: India.

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India has long been a sleeping giant in world football.

For years cricket has been by far and away the most popular sport in the country, but slowly India is also starting to inch towards...

 
Quotas on women in sports business should be “sledgehammer last resort” PDF Print E-mail
Special Reports

Brooke-Marciniak

By Christian Radnedge in Rio

Quotas on women in prominent roles in sports business should be “sledgehammer last resort”, adiposity one of the senior figures from Ernst and Young has told iSportconnect.

EY’s...

 
Big Leagues Turn To SAP Analytics PDF Print E-mail
Special Reports

NFLGame2016

Fans want to know more about the sports they follow and iSportconnect partner SAP is supplying many top rights-owners with the tools they need to deliver richer content and enhance fan engagement.

The NFL is using big data and analytics from SAP for fantasy football to provide recommendations to fans with a player comparison...

 
Special Report: How the Pentathlon Stadium has changed the game for UIPM PDF Print E-mail
Special Reports

stadium4

Modern Pentathlon goes to the Olympics in Brazil, having finally dealt with one of the sport's most difficult challenges - exposing its audience to all five sports on the same day.

The idea of a 'Pentathlon Stadium', is the latest innovation by Modern Pentathlon, after the successful implementation of environmentally and spectator friendly laser shooting & the combined event in...

 
London 2012 - The venues four years on PDF Print E-mail
Special Reports

CopperBoxmainThe Rio Olympic Games are now underway, but the build-up to them has not been without controversy, with public protests, as well as issues involving security, the Zika virus and doping. It appears, at least from the outside, that public support for the Games is at an all time low.

The Games themselves last just a few weeks, with the...

 
On the Balancing Beam ahead of Rio 2016 PDF Print E-mail
Special Reports

Rio2016abnner

The Rio Games are here, with the sporting world crammed into Rio's Olympic village, the IOC will be eager to put the turbulent build up behind them.

The Zika virus, Russian doping scandal and security fears, have all overshadowed the Games.

None of which is conductive to a good medal haul. Jane Allen is the CEO of...

 
The five new Olympic sports - in detail PDF Print E-mail
Special Reports

Tokyo2020committeeAt the 129th IOC Session, the organisation welcomed karate, baseball/softball, surfing, skateboarding and climbing to the Olympic Games for 2020. The sports are included as part of Agenda 2020, to give host cities more say in sports relevant to their local market, as well as trying to offer sports more relevant to a younger...

 
EXCLUSIVE: Sponsorship at Barclays PDF Print E-mail
Special Reports

BarclaysThe landscape of the sponsorship world is increasingly difficult to grasp, with a fine balance in attracting the right audience, increasing business, and spending money on costly endorsements.

Banks are huge players in that market -  as they fight to get the edge on their rivals.

But they all face the same challenge: how do you build a...

 
EXCLUSIVE: Developing Football around the World PDF Print E-mail
Special Reports

FIFABroadcast

FIFA is going through, perhaps, its toughest time ever. A scandal removed its last president, courts around the world are combing through its documents, and the newly elected president is fighting ethics charges.

While the antics of the executive committee get the press talking, and have hit FIFA's reputation hard, FIFA have been trying...

 
5 top tips to get more from your brand’s sports sponsorship by Epsilon PDF Print E-mail
Special Reports

SeattleSeahawks_Boieng

There's no arguing about the fact that there's huge value in sponsoring sports. Whether it's the estimated $10 million average annual sales uplift endorsements contribute or the 4.7 billion sets of eyeballs glued to the television coverage of the Barclays Premier League*, the numbers are huge.

But throwing money at sports isn't a universal...

 


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