I strongly believe that all companies, regardless of size, should support blogging on multiple levels, because a blog should be the sliding glass door to the soul of an organization. In sports, it’s even more true. Not only is it a great opportunity to engage with fans, but it’s also a mechanism to increase avidity. In sports...

There is a certain amount of irony in writing a blog about an event – in this case the iSportconnect Directors’ Club – that has the famous 1927 Chatham House Rule imposed on it . On one hand, I can only reveal a small amount of what the fascinating Question Time style debate by leading sports figures revealed, but then without the closed-shop...

Apple is officially the world’s coolest brand. It sells the most desirable products; continually updates its core offer; operates an uncompromising design philosophy; embraces the mass-market with premium pricing; and wraps itself in an outstanding retail/service proposition that invariably delivers on its promises.

Each...

There have been several tennis booms of sorts.  Europe's, right now, is flourishing.

Australia and the US dominated the upper echelons of tennis for most of last century. The early 1980s had tennis participation above 40 million in the USA alone.  Today US numbers are closer to the 30 million mark. Australia is not...