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Sports Technology
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Towards the end of last year on our blog on
www.sinequanon-intl.com/news-views/article/an-olympic-task-for-it/
we discussed how the technology partners involved in London 2012
would cope with the numerous tasks such as building the IT
infrastructure and delivering the communications services...
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Sports Technology
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A very interesting read by Jacquelin Magnay
from 26th September Telegraph takes a forward look at what the
London 2012 Olympics might be remembered for, citing communications
as the biggest threat to the Capital’s Olympic legacy.
The biggest change within international sport events over the
last decade is the immediacy with which fans and...
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Sports Technology
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In a recent white paper that I wrote for the Journal of
Sponsorship published by Henry Steward Publications entitled
Technology Enabled Sponsorship Strategies, I examined the drivers
for technology brands to become involved in sponsorship. In this,
my first post, on the Sport Technology sub community, I am doing a
bit of scene setting and over the coming weeks, I look forward
to...
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