Sponsorship
The Balance Between Sport and Entertainment - Brian Sims PDF Print E-mail
Sponsorship

Brian Sims Expert ColumnOne of the penalties of having spent so many years in the motorsport industry is that people seem to think I’m a technical expert on anything automotive. Go to a social event and there’ll always be someone who corners me and then proceeds to give me chapter and verse on every car that they’ve ever owned. As if...

 
Red Rag to a Red Bull - Brian Sims PDF Print E-mail
Sponsorship

Brian Sims Expert ColumnIf you’ve seen the Senna movie it should help you understand why there is so much concern at the Webber / Vettel scenario that unfolded once again, this time in Sepang.  Like many people, I’d forgotten just how vitriolic the feud between Ayrton Senna and Alain Prost had become. It reached a stage where the...

 
Has Sport's "Engagement" Penny Started To Drop? - Ben Wells PDF Print E-mail
Sponsorship

ben-wellsAt the recent iSportConnect Directors' Club, I asked the panel what they saw as the single biggest game-changer for our industry in the next five to ten years. Tim Ellerton of Heineken (representing the sponsor's view) was delighted - as was I - with the response of Ian Ritchie, CEO of the Rugby Football Union.

Ritchie outlined the need...

 
Pistorius: What's Sponsorship Got To Do With It? - Ben Wells PDF Print E-mail
Sponsorship

ben-wellsLike most people, I was shocked to wake up on Valentine's day to hear news of a shooting at Oscar Pistorius' house in Pretoria. Shock quickly turned to concern for those involved and before long the super-human athlete whom I had been privileged to watch in the flesh during the London Olympics was being dissected in microscopic detail by an array...

 
Marketing: The Difference Between X & 60% of X - Ben Wells PDF Print E-mail
Sponsorship

ben-wellsWow, there are a lot of rightsholders out there looking for sponsor deals at the moment. Most of the conversations I have - either first or second hand - are pretty similar: "we're looking for X but we'll take two thirds of X". I can empathise with a lot of industry colleagues because, especially in this market, they're all selling essentially the...

 
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