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Sponsorship
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If
you’ve seen the Senna movie it should help you understand why there
is so much concern at the Webber / Vettel scenario that unfolded
once again, this time in Sepang. Like many people, I’d
forgotten just how vitriolic the feud between Ayrton Senna and
Alain Prost had become. It reached a stage where the...
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Sponsorship
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At the recent
iSportConnect Directors' Club, I asked the panel what they saw as
the single biggest game-changer for our industry in the next five
to ten years. Tim Ellerton of Heineken (representing the
sponsor's view) was delighted - as was I - with the response of Ian
Ritchie, CEO of the Rugby Football Union.
Ritchie outlined the need...
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Sponsorship
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Like most people, I was shocked to
wake up on Valentine's day to hear news of a shooting at Oscar
Pistorius' house in Pretoria. Shock quickly turned to concern for
those involved and before long the super-human athlete whom I
had been privileged to watch in the flesh during the London
Olympics was being dissected in microscopic detail by an
array...
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Sponsorship
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Wow, there are a lot of rightsholders
out there looking for sponsor deals at the moment. Most of the
conversations I have - either first or second hand - are pretty
similar: "we're looking for X but we'll take two thirds of
X". I can empathise with a lot of industry colleagues because,
especially in this market, they're all selling essentially
the...
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