So 2012 is now behind us; a glorious year of sporting success that we all felt would go on forever.  Currently facing some awful British weather, that warm afterglow is now fading fast. The harsh realities of life, post-Olympics, are beginning to dawn on many sports associations, teams, clubs and...

It is no secret that football is a truly global proposition in the Premier League, but remember that you need your local, loyal partners more than ever when you fall from the top flight. This is not just a footballing issue but one that transcends all sports and all aspects of business. 

Ever heard of Phil Chisnall? The chances are that unless you're a fan of either Manchester United or Liverpool, the name will mean little, but his move from United to Liverpool in 1964 remains to this day, the last player to be transferred directly between the clubs. The rivalry between the two most successful sides in English football...

For a collection of experienced marketers, professionally-tasked with helping brands to communicate with their customers, we haven’t done a great job so far in telling the Sponsorship story.

We shouldn’t beat ourselves up too much about this. Sponsorship is still a relatively new marketing discipline and the advent of the digital age and new...