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Sports Marketing
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 Roberto
Martinez, the Wigan Athletic manager, has expressed his
bewilderment at the Football Association's decision to move the
kick-off time of an FA Cup final featuring two clubs from Greater
Manchester from the traditional 3pm to 5.15pm which means they will
miss the last train back from London.
There is no mystery concerning...
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Sports Marketing
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I have been in the sports business since 1987, and longer, if
you also take into consideration my internship with NESN during my
senior year at Boston College. That means I am either full of great
knowledge and experience due to longevity and accomplishments, or
that I am a dinosaur in the industry; I’ll let you make that
decision. Over my past 25 years of working in the...
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Sports Marketing
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The only team I ever worked for was the New England Patriots, so
I cannot describe first hand how other teams that have earned the
right to compete in the Super Bowl approach the game from a
business standpoint. However, NFL executives reported that
many marketing and business folks view the win as an opportunity to
enjoy and savor the season. At the Patriots...
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Sports Marketing
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While it may be stating the obvious, it’s worth remembering that
the sport audience are more likely to be tech-savvy and tablet
users than your average Joe. According to a recent
Neilson Report, 40% of...
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Sports Marketing
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 We’re pitching it as probably
the worst job in the media world – and certainly one of the
toughest – but that hasn’t stopped wannabe on-board reporters for
the next Volvo Ocean Race applying to us in their droves.
At the time of writing, about a week after we first tentatively
launched our advert...
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