|WTA CMO Andrew Walker Stands By Equal Pay for Women in Tennis|
Wednesday, 14 December 2011 14:47
Andrew Walker, chief marketing officer of the Women's Tennis Association (WTA) has justified his position on equal pay for the women's circuit.
Walker, who helped to secure equal prize money for women, said: "From a business and marketing perspective, if you look at television, live audiences at events and sponsorship, the women’s game justifies equal pay."
Walker has also scuppered rumours that there are too many tournaments during the season.
He said: "On the WTA side, we reformed our circuit structure to lengthen to lengthen the off season, provide more in season breaks and reduce the number of events that players have to play, while directing them to play our top events.
"Our ‘Roadmap’ Plan has resulted in healthier players (18 percent decrease in injuries and withdrawals), fans being able to watch their favourite players more often (top players are playing our top events 24 percent more) and a 36 percent increase in prize money."
To read more on what Andrew Walker had to say in his iSportconnect featured profile click here