|UFC Fighter George St-Pierre Signs License Deal with Digital Shelf Space|
|Licensing / Merchandising|
Wednesday, 14 December 2011 01:59
Digital Shelf Space (DSS) Corp. has signed a long term licence agreement with George St-Pierre (GSP) that will look into potential future fitness products and services under the Rushfit brand, effective from December 12, 2011.
The new long term Licence agreement is in addition to DSS’s original agreement with Georges St-Pierre (“GSP”) for its innovative GSP Rushfit ultimate home workout DVD fitness series.
“Working with the team at DSS has been a fantastic experience thus far, they are the best at what they do, and they have delivered on exactly what they said they would when we first began the GSP Rushfit project together late last year,” said Georges St-Pierre. “I am very excited about the potential to bring new fitness products and services to my fans around the world under the Rushfit brand.”
The new Licence Agreement provides DSS a revenue share on all new business ventures utilizing the Rushfitbrand, whether such ventures are done by DSS and GSP together or if GSP utilizes the Rushfit brand for any mutually approved products and services that do not directly involve DSS.
Jeffrey Sharpe, CEO and President, said: “We are very excited to have solidified a long term relationship with GSP under the Rushfit brand. Extending our original relationship from exclusively the GSP Rushfit DVD home workout series to now include all new business ventures utilizing the Rushfit brand is a tremendous step for DSS and a significant revenue opportunity for both parties. GSP is a first class individual and a global brand all in one package, it has been an absolute pleasure working with him thus far. Both the DSS and GSP camps are working to bring new Rushfit fitness products and services to the marketplace either together and or under Licence to third parties.”
GSP Rushfit was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP Rushfit combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP Rushfit is unlike any fitness program available.
Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.