|BBC Worldwide Appointed FA Licensing Agent|
|Licensing / Merchandising|
Wednesday, 20 July 2011 10:46
BBC Worldwide has been appointed as the English Football Association’s (FA) licensing agent over the next four years to cover the national team and FA Cup competition.
BBC Worldwide, which also licences hugely successful BBC programming exports such as Top Gear and Doctor Who to broadcasters around the World, will work with the FA to manage and secure licensees across a range of categories in Europe.
The partnership will also involve work with the FA’s partners to develop the governing body’s brands and support product development.
Sean McAuliffe, the FA Group’s head of business development, said: “We are delighted to be taking our England and FA Cup licensing programmes forward with a well-established and innovative partner such as BBC Worldwide. We are confident that our partnership and combined strategy can yield some very beneficial and successful licences.”
BBC Worldwide’s Neil Ross Russell added: “We’re thrilled to be working on one of the most recognisable and iconic brands in sport today. The FA’s profile sits perfectly alongside the licensing programmes we’ve developed with partners from some of the biggest British TV brands plus our sports expertise on the likes of Match of the Day and Question of Sport.”