|NBA star signs endorsement deal with ANTA Sports|
Monday, 02 August 2010 08:47
National Basketball Association (NBA) star Kevin Garnett has signed a multi-year endorsement deal with China-based sportswear company, ANTA Sports, it has been announced.
Garnett, who has recently come to the end of his endorsement deal with Adidas has surprised some by spurning deals offered by leading companies such as Nike and Reebok to sign with ANTA Sports.
The Boston Celtics star becomes only the second NBA player ANTA has signed, behind Houston Rockets forward-centre Luis Scola.
CEO of ANTA Sports, Ding Shizhong, said: "Leveraging Kevin Garnett's worldwide popularity and influence in the sport, and with our extensive basketball resources and nationwide integrated marketing strategy, the joining of Kevin Garnett will no doubt help support the sustainability of the basketball industry in China, enhance our brand image, and bolster our leadership and competitiveness in the basketball market."