|Infront and Italian Golf Federation Reach Landmark Agreement|
|Media / Broadcasting|
Thursday, 13 April 2017 14:30
Infront Sports & Media, a Wanda Sports company, has signed a long-term agreement with the Italian Golf Federation for event management, marketing and digital rights of Italian flagship golfing events.
The agreement will cover a total of 129 events, including 11 editions of the Italian Open, 88 events of the Italian Pro Tour and 30 events in the 2022 Road to Roma project.
Details of the 11-year partnership were released today at a press conference in Rome in the context of the 2022 Ryder Cup, which will take place in the Italian capital Rome.
The new agreement corroborates the diversification strategy of Infront Italy.
Luigi De Siervo, CEO of Infront Italy: “The partnership signed today with the Italian Golf Federation represents an important step for Infront, especially in Italy. Long-term agreements allow us to work steadily, and have a significant impact on the development of this popular sport - both from an economic point of view as well has in terms of expanding the profile from a grassroots level. Through our international network, sports marketing expertise and digital skills, we will bring significant benefits not only financially, but also in terms of attracting high-profile international brands and promoting our country and its characteristics to the world.”
Stephan Herth, Executive Director Summer Sports at Infront: “This landmark agreement demonstrates that the federation shares common goals with us – success through long-term commitment. Italy was able to thrive against strong other bid countries. With the Ryder Cup 2022 taking place in Rome, Italy shows that it can attract and host major and high level events. We are excited to walk this path together, boosting golf in Italy while offering fans, sponsors and broadcaster the best possible experience.”