|SPECIAL REPORT - equestrian: fans always looking for more equestrian in their lives!|
Friday, 21 October 2016 14:15
The Fédération Equestre Intern
Equestrian sport is growing quickly around the world. Today, there are now over 3,800 international events taking place globally on an annual basis, and in 2014 - year of the FIFA World Cup™, the Olympic Winter Games in Sochi and the Commonwealth Games in Scotland, the FEI World Equestrian Games™ ranked among the top six of the world’s most attended sporting events of the year.
The equestrian community is famous for its dedication to the sport and engagement with all things horse related!
The FEI has 750 million fans worldwide, and for 95% of these fans equestrian sport is their number one obsession.
In fact 65% of the fans have no interest in other sports, possibly because 50% of their leisure time is spent on a horse.
The fans also start at an early age - with the youngest international athlete being 9 years old! And interestingly, 75% of fans are women.
Horses are central to the sport, and they give unlimited content for the digitally savvy and passionate fans. This is really driving the FEI's content strategy across all platforms including social media, focusing not just on the sport but on horses, fashion and lifestyle. The FEI’s new fan destination is proving a real hit: www.fei.org.
With 50% of the audience aged 35-54 and with a high net worth community that loves travel the FEI benefits from brand loyalty, trendsetting and communicating with fans on the move to high-performance horse sport events around the world.
FEI fans are always looking for more equestrian in their lives!