|Euroleague Basketball to be Shown In-Flight after SPORT 24 Broadcast Deal|
|Media / Broadcasting|
Friday, 08 February 2013 13:08
Euroleague Basketball has signed an innovative collaboration agreement with IMG to show the Turkish Airlines Euroleague on SPORT 24, the first live global premium 24-hour sports channel for airline passengers.
With Turkish Airlines Euroleague games already available on television in nearly 200 countries and territories around the globe, SPORT 24 will take the competition's high-flying action to another level of accessibility, letting fans enjoy Euroleague games in the air, too.
Sport 24 is the in-flight channel exclusively produced and distributed by IMG Media, part of IMG Worldwide, the global sports, fashion and media company.
“Being the fastest growing and one of the most innovative airlines of the World, we are more than happy to provide a new service to our customers, especially those who enjoy sport at the maximum level. The Turkish Airlines Euroleague matches will be broadcast live during our long-haul flights, in a breakthrough initiative to be offered by our on-board PLANET service. This unique opportunity is accomplished thanks to the outstanding partnership with Euroleague Basketball, and will reinforce our leadership in the aviation industry, continuing the trend after being named Europe's Best Airline in 2011 and 2012, and reaching more countries and destinations than any other airline in the World.” states Mr. Temel Kotil, Turkish Airlines CEO.
Richard Wise, Senior Vice President, IMG Media, said: “Sport 24 is revolutionizing the way passengers watch live sports on Airlines. For the first time ever viewers will be able to enjoy live coverage of their favourite sports events, including Euroleague Basketball, whilst travelling on business or holidaying abroad. Sport fans will no longer have to miss their favourite team, or event on this new dedicated sports channel.”