|MP & Silva to Distribute Media Rights for Premier League in Indonesia & Oceania|
|Media / Broadcasting|
Tuesday, 20 November 2012 16:16
MP & Silva, a leading international media rights company, has secured a direct deal with the Premier League to distribute the media rights of live broadcasting to the Barclay’s Premier League for the next three seasons, in Indonesia, New Zealand and 15 Pacific Islands.
The award of Premier League rights in Indonesia, New Zealand and the Pacific Islands presents new and expanded opportunities for the Singapore-based MP & Silva, in markets experiencing media growth as well interest in English football. As a long-term partner of the Premier League in Asia, MP & Silva has one of the strongest sports rights portfolios in Asia-Pacific. The company broke ground when it became the only agency to win Premier League rights in the 2010/11 to 2012/13 cycle for Vietnam and Japan, and impressed with inventive means of media distribution.
The Singapore headquarters has been instrumental in driving MP & Silva’s accomplishments in this exciting niche industry. As the base of its Asian operations, it has established a strong network of media relationships with both broadcasters and sports rights-holders regionally. Aside from the Premier League, its recent milestones include partnerships for the FA Cup, Asian Games, FIFA World Cup, Italian Serie A, French Ligue 1, Bundesliga, La Liga, and many others.
Premier League Chief Executive, Richard Scudamore, said: “We know MP & Silva well as they have acquired Premier League rights in the past and we are pleased to be working with them again. We are confident that they will distribute all the best Barclay's Premier League action in a comprehensive and innovative manner to fans in Indonesia, New Zealand, and the Pacific Islands.”
Andrea Radrizzani, MP & Silva Group CEO, said: “We are very excited to work with the Premier League in Indonesia, New Zealand and the Pacific Islands. Our previous experience in distributing BPL in Asian territories was very innovative and successful. We are very happy that we have more than doubled the value of our Premier League properties in Asia. We are glad that the Premier League recognises our leadership in the market and we are very excited to use our network of broadcasters to improve audiences of top-class football content in Indonesia and Oceania.”
MP & Silva will be the exclusive distributor of the Barclay’s Premier League TV rights, mobile and digital media for the territories of Indonesia, New Zealand, American Samoa, Cook Islands, Fiji, Kiribati, Federated States of Micronesia, Nauru, Niue, Northern Mariana Islands, Palau, Papua New Guinea, Solomon Islands, Samoa, Tonga, Tuvalu & Vanuatu.
All 380 matches per season will be available to broadcasters from those countries and territories interested in partnering with MP & Silva. The deal also includes other platforms as digital media and mobile offerings.