European sports broadcaster Eurosport has extended its partnership with motor company Nissan, it has been announced.

The partnership aims to increase the profile of freeriding through major on-air and online coverage, and the athletes behind the sport.

Eurosport is producing a weekly TV magazine show, Freeride Spirit, which follows freeriders during the winter season and covers the 2011 season of the Freeride World Tour, an event co-founded by Nissan in 2008.

Marketing communication general manager at Nissan in Europe, Bruno Mattucci, said: "We are pleased to be collaborating with Eurosport again on the production of a TV programme featuring our Nissan athletes.

"An example of Nissan’s challenger marketing approach, the Freeride Spirit TV series generates considerable content which is of interest to our target customer – engaging content which in turn serves to feed the Nissan brand by injecting it with personality and emotion."

Global commercial director for Eurosport, Olivier Fisch, added: "With last year's highly successful campaign, Nissan and Eurosport are taking their committed partnership the next logical step. Year in year out, Eurosport is demonstrating its ability to provide major global brands responsive, creative and tailor-made solutions on a pan-European basis."