|Sports and Events Tourism Exchange (SETE) and iSportconnect Announce Social Media Partnership|
Thursday, 28 June 2012 13:56
Sports and Events Tourism Exchange (SETE) 2012 organisers’ Thebe Exhibitions and Projects Group is proud to announce its partnership with iSportconnect, the world’s largest sports business community. The partnership will bolster both the scope and efficacy of Thebe Exhibitions and Projects Group’s online marketing campaign in the lead up to their event at the ICC Durban later this year (12-14 September).
iSportconnect offers an exclusive online platform that brings together thousands of sports business professionals worldwide. With a wide range of applications, iSportconnect combines business and social networking, detailed insights into the latest sports business news and market data, listings of business events and executive jobs, as well as market analysis to provide a one-stop shop for the sports business community. Existing LinkedIn and Twitter profiles can be synchronised and updated from iSportconnect, which also has iPhone and BlackBerry applications. iSportconnect has no introductory fees, and has no limit on communication.
Tasked with creating synergy between South Africa’s tourism, sport and event industries and promoting the country as a popular sports and events destination, there is a clear opportunity with SETE 2012 to maximize communication between the various elements with the help of a powerful specialized social media like iSportconnect, as well as others like Twitter, LinkedIn and Facebook.
iSportconnect’s Marketing & Partnership Manager Xavier Cureau said, “We are very pleased to be contributing to the Sports and Events Tourism Exchange event, as this will further expand our image in South Africa. We look forward to promoting a major event from Africa, across Europe, USA and the Middle East”.
SETE Conference Director Sugen Pillay said that “maximising our online presence is big part of our marketing and PR strategies. Identifying the appropriate social media and choosing from one of the many channels available to ensure that our messages are targeting the right audience is crucial, and in this way the specialised nature of the iSportconnect community is an ideal match. The ability to communicate with a captive audience is crucial, and the user-friendly way in which iSportconnect amalgamates all relevant and useful information renders it a powerful tool in the sports business industry”.
This year’s second annual SETE exhibition and conference will feature a number of high profile international and local exhibitors and speakers, as well as more than 60 international buyers who have been attracted by South Africa’s solid reputation as a viable location for events.
The two day SETE conference (12-13 September) boasts a line-up of high profile international and local speakers who will engage and exchange ideas that will ultimately enhance South Africa’s sport, tourism, and event industries.
As one of the quickest growing types of global travel, the sports tourism industry is estimated to have contributed over R6 billion to the South African economy last year.
Sports and Events Tourism Exchange 2012
12 – 14 September
Times: Wed 12 September & Thurs 13 September 09h00 – 17h00, Fri 14 September 09h00 – 14h00
12 – 13 September