|NFL Players Association Gets New Licensing Partner|
|Licensing / Merchandising|
Tuesday, 19 June 2012 11:51
The NFL Players Association (NFLPA) today announced a new licensing relationship with TheraPearl, an innovative consumer products company specializing in hot and cold pack technology.
TheraPearl’s products are uniquely designed to aid in post-workout recovery, making the company a natural fit for the NFLPA and pro football players everywhere. TheraPearl’s mission is to educate consumers about the proper use of hot and cold therapy in conjunction with various forms of training, while informing consumers on the many benefits of using hot and cold therapy.
“We’re thrilled to partner with the NFLPA in developing products that impact a player’s training and recovery,” said Daniel Baumwald, President of TheraPearl. “Our products maximize targeted hot and cold therapy and are uniquely designed for athletes and athlete recovery. We are happy to make this technology available to the NFL players for whom recovery is such a crucial part of the game.”
TheraPearl’s unique products were recently on display at the 2012 NFLPA Rookie Premiere in Los Angeles last month where 35 of the top NFL rookies experienced the product benefits in the TheraPearl cooling, relaxation and massage tent. The technology has appealed to a wide range of celebrities and athletes including current and former NFL players.
“Health and safety is a great concern for all professional football players,” said Keith Gordon, President of NFL PLAYERS, INC. “We are pleased to bring on an innovative company like TheraPearl as an official licensee. Proper recovery between practice and games is a crucial piece of staying healthy, and TheraPearl technology aims to enhance and maximize the recovery process. We hope that both players and fans will embrace their products”