|Lotus F1 Partner with Linkin Park to Launch App|
Wednesday, 23 May 2012 17:14
Lotus F1 Team has agreed a partnership with rock band Linkin Park to launch its first iPad App.
The app “Linkin Park GP” will launch as a free download on all iTunes stores worldwide from Thursday 24th May. Emanating from a unique creative collaboration between Lotus F1 Team and Linkin Park, “Linkin Park GP” allows iPad users to drive a Lotus E20 and interact with a 360 environment to create an original remix of Linkin Park’s latest worldwide hit single, ‘Burn It Down’.
Designed by Clicmobile, the app utilises an interactive user remix experience for the first time on iPad - with multiple audio tracks and live effects synchronised and mixed in real time in response to user actions on the accelerometer sensors and multitouch screen of the device. As a result, users are put closer to the music by zooming into sections of the song – even into individual instruments – to create a unique listening experience that is nonetheless recognizable as the hit song from the album.
“We are really happy to be able to collaborate with Lotus F1 Team to create a first-of-its-kind game that combines the thrill of Formula 1 with our song. Our fans love Formula 1 and this is a very fun way for them to be able to interact with our music,” said Linkin Park co-lead vocalist Mike Shinoda.
Lotus F1 Team’s app will be promoted to Linkin Park’s fans – including 42 million on Facebook – and Lotus F1 Team’s growing social networks. It will also benefit from Warner Bros Records’ and Universal Music Publishing’s support worldwide.
In order to celebrate the launch of this app, both E20s will feature a Linkin Park logo in Monaco this weekend.
Patrick Louis, CEO, Lotus F1 Team: “People who follow our team know that we’ve always been close to the music world – our music compilation launched in Australia being one example. Now we go a step further by creating our joint app with one of the biggest bands in the world. Linkin Park have millions of fans across the globe. We are happy to reach out to them and show that once again Lotus F1 Team is doing something creative and different in our communications approach. I would like to thank Warner Bros Records, Universal Music and the band’s management, The Collective, for their enthusiasm and contribution to this unique project.”