|ECB to Increase Spending in Grassroots Cricket|
Wednesday, 02 May 2012 15:49
The ECB announced today that it will exceed the government’s voluntary target for spending on grassroots development, which proposes that national governing bodies invest 30% of their UK broadcasting revenue on the recreational game.
The ECB has committed to spend an additional £17.5million on grassroots and recreational cricket under the current cycle of UK broadcasting agreements (2010-2013) compared with the previous period from 2006-2009 and, thus, will exceed the voluntary target.
During the past year, the ECB invested a record £23million, £5million more than the previous 12 months, which complimented the £6m given by the government in revenue funding.
Chief executive David Collier said: “As a governing body, we are committed to re-investing the revenue we receive from the sale of broadcast rights into the development of the game at grassroots level in addition to the investment we make in county and international cricket.
“We are fortunate to have recently secured long-term funding for all sectors of the game following the renewal of our broadcasting agreements, which in some cases extend through to 2019.
“This income will help develop future generations of club and county cricketers and enable us to sustain the success enjoyed by both our England men’s and women’s teams in recent years.”