|American Coalition for Clean Coal Electricity Digs in with Nascar Deal|
Thursday, 26 April 2012 01:19
The American Coalition for Clean Coal Electricity have announced its first-ever sponsorship of a NASCAR team, JR Motorsports, the management company and racing operation for Dale Earnhardt, Jr.
Under the sponsorship, JR Motorsports cars will feature ACCCE logos, and members of the race team will be working with ACCCE to inform and educate Americans about the importance of coal and clean coal technology.
“Coal is America’s power, and we’re excited to be sponsoring one of America’s most successful sports teams,” said Evan Tracey, senior vice president for communications of ACCCE. “Dale Earnhardt, Jr. and his team are one of the elite groups in racing and we’re proud to be partnering with them to continue to raise awareness of the importance of coal.”
Over this summer and fall, ACCCE’s team will be traveling to races and participating in events with drivers Dale Earnhardt, Jr. and Cole Whitt. In addition, ACCCE’s logos will appear on the team’s cars.
ACCCE will have associate sponsorship placement on Whitt’s car starting this week at Richmond International Raceway and continuing through the remainder of the season. ACCCE will be an associate sponsor on Dale Earnhardt, Jr.’s No. 5 Chevrolet in the Nationwide Series race at Talladega Superspeedway on May 5.
“NASCAR is a great way for ACCCE to reach out to American families about the important role that coal plays in delivering affordable, reliable power for American families and businesses. We’re excited to talk to JR Motorsports fans about how coal keeps electricity affordable, reliable and increasingly clean,” said Tracey.