|Nike Selected As Title Sponsor For British 10K|
Thursday, 05 April 2012 12:31
American Sports Apparel Giants, Nike, have been confirmed as the title sponsor of the British 10K, continuing its campaign to inspire everyday athletes to ‘Make It Count’ this year. The brand is sponsoring the race, now in its 12th year, which will see 25,000 runners hit the streets of London on the 8th July 2012.
To celebrate the announcement, local runners joined marathon world record holder Paula Radcliffe on London’s Westminster Bridge, just one of the many famous British landmarks on the run route through the Capital.
The Nike Running UK Facebook page is the community hub for runners looking to train, with Nike+ training programmes, tips and advice from elite athletes and coaches, registration for Nike+ Run Clubs, and expert advice on which Nike Running apparel and footwear to train in.
Furthermore, a series of bespoke running events hosted by Nike in the coming months will help runners track their performance and stay motivated in the lead up to race day.
Paula Radcliffe commented: ‘The British 10K powered by Nike+ is an amazing chance for runners of all levels to challenge themselves to become better athletes. Nike is providing entrants with everything they need for their training journey, and when it comes to making it count on race day, there could not be a more inspiring course than the streets and world-famous landmarks of central London.’