Meet Leadership Team

Sree Varma - Founder & CEOsree-varma

Sree Varma has sixteen years of marketing and sales experience ranging from pharmaceutical, retail to the sports industry. Mr Varma has been in the sports industry for nine years now, and has worked as Commercial Director at Business F1 & Sports Pro, and as a Consultant for Sport + Markt. From 2008, he has been running Glitzier Sports Consultancy and has an MBA in Marketing.

Sree was recognised for his hard work at the Great British Entrepreneur Awards 2013, after sealing the Special Merit award for Social Media Entrepreneur. More recently, Sree has been identified as one of the most influential business founders with an inclusion in the City AM top UK entrepreneurs list.

He is also an advisor to several organisations and is on the judging panel on a number of awards such as the Sports Technology Awards.

Favourite sports team/person: Arsenal FC, Roger Federer and McLaren F1.

Memorable sporting events: 2009 Wimbledon men’s final, 2005 Ashes series and Usain Bolt winning 100m gold medal at 2008 Beijing Olympics.

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Michael Cunnah - ChairmanMichael Cunnah

Having previously worked in senior finance roles at the likes of Coca-Cola and Guinness Ltd. (now Diageo), Michael Cunnah made his first foray into the world of sports with the Football Association (FA) in 1998. He served for three years as the organisation’s Finance Director before being appointed as Chief Executive Officer for Wembley Stadium in 2001, where he personally managed the redevelopment of the new National Stadium. He was also with English Premier League side Aston Villa, where he served as Chief Operating Officer from 2007 to 2008.

Mr Cunnah’s influence in sports and other business sectors continues in an impressive portfolio of roles including iSportconnect, Stadium Management Systems Ltd and He is also a Director of Sportsmax, the Caribbean’s leading sports TV company.

Favourite sports team/person: Sunderland and Martin O’Neill

Memorable sporting events: Sunderland's victory in FA Cup Final, 1973 and Germany 1 England 5 in 2001 during the qualifying stages of the 2002 World Cup.

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Jay Stuart - Editor at Large

Jay Stuart has been covering the international media industry since the 1980s. He was deputy bureau chief in Rome of US show business newspaper Variety, editor of Television Business International magazine, editorial director of Kagan World Media and editorial director of the Press Association’s PA Sport Services. He was also co-creator and Associate Producer of Naked Sport, a major documentary on the sports business for Channel 4, PBS and Showtime.

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Lou Imbriano - US Advisory Board Member

Imbriano studied at Boston College, where he is now a Professor of Sports Marketing, before he began his career as Executive Sports Producer at WHDH in 1987. Between 1997 and 2006 he was Chief Marketing Officer of The New England Patriots. He held the position of Chief Operating Officer at MLS club, New England Revolution between 2001 and 2005.

Since 2006 Imbriano has been President and CEO of TrinityOne, a Marketing Strategy and Business Advisory Consultancy that helps businesses, particularly in the sports industry, to attain and retain customers.

Favourite sports team/person: New England Patriots and Larry Bird

Memorable sporting events: The Snow Bowl ~ Patriots beat Raiders to advance to the AFC Championship in Pittsburgh January 2001

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Steven Falk - Advisory Board Membersteven-falk

A graduate in Psychology from Manchester University, Steven started his career in the motor industry before taking an MBA at Warwick University Business School. There followed commercial roles at Astra Zeneca, United Utilities, Great Universal Stores and MBNA Bank where he worked on a range of assignments in the UK, Eastern & Western Europe, North America and Asia.
From 2001 to 2009, Steven was Marketing Director at Manchester United Football Club. Steven served as a member of the Executive Committee of Manchester United and a board director of Manchester United Foundation, the club’s charitable trading arm. In January 2010, he launched Star Sports Marketing, a specialist sports marketing consultancy. For more information, please visit

Favourite sports team/person:Any playing in the red shirt of Wales and Ryan Giggs, a true professional.

Memorable sporting events: Scoring in the final of the Colwyn Bay under 11s 5-a-side tournament in 1967

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Mark Blundell - Advisory Board Membermarkblundell

Mark started his sporting career at just 14, and for nearly twenty years he competed at the very top of world motorsport, including Formula One, IndyCar and World Rally. His wins even include the prestigious Le Mans 24-hour Endurance Race. From 2001 through to 2008, Mark was integral to ITV as part of the 3-time BAFTA award-winning team, providing F1 analysis alongside Jim Rosenthal and Steve Rider.

In 2005, he and his close friend, Martin Brundle, founded 2mb Sports Management. A boutique talent management company, 2mb is committed to identifying and developing young sports talent and to helping established sports stars define and manage their brands. In January 2009, Mark took sole ownership of 2mb Sports Management and is now committed full-time to using his experience, knowledge and connections to provide personalised commercial services and management support.

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