posted a new Expert Column - "Three Tips to Help You Navigate the Sports Business": http://bit.ly/ZC3k0U
- Current Company
President and CEO
September 2006 - (Present)
- Career Summary
Lou Imbriano serves as President and CEO of TrinityOne, a Marketing Strategy and Business Advisory Consultancy that works with organizations to turn around their marketing efforts and increase profitability through building stronger consumer ties and a more trustworthy brand. Although TrinityOne’s specialty is in sports, its methods have been very successful with organizations outside the sports industry. Imbriano’s track record in rebuilding the business side of an organization and positioning it for extreme growth is undefeated. His techniques address short-term concerns, while ensuring long-term sustainability.
Formerly the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium for nine seasons and Chief Operating Officer for the New England Revolution for three seasons, Imbriano built powerful relationships that allowed the organization to achieve an increase in revenue by more than 600%.
Imbriano teaches sports marketing at his alma mater, Boston College.
Lou is the author of Winning the Customer a business and marketing book from McGraw-Hill. He also blogs his philosophy, experience, stories, and teachings at his Relationship Architecture blog on his website www.LouImbriano.com
Sports Marketing Strategy
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