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Sports Marketing Professionals

WilliamsF12Dom Reilly recently announced partnership with Williams F1 will help with 'brand awareness' that is crucial for the start-up company according to Founder and CEO, Dominic Reilly.

Williams revealed a partnership that will see Dom Reilly's travel accessories being used by the team during the season.

Dominic Reilly believes this partnership is critical for the brand to progress which began its operations only last year.

"As a start up brand, it is imperative that I generate brand awareness. Not Just awareness of the name and the logo but an understanding of what the brand represents," he told iSportconnect exclusively.

"There are many brands that chose to partner with an F1 team because it is glamourous and has a premium image. However often there isn't any real legitimacy in the partnership. My brand literally has its origins in Formula One."

The former Williams head of marketing also suggested it was an obvious choice for his brand to partner with the F1 team.

"The idea came from the years of travel that I undertook on behalf of the Williams F1 team. It was therefore obvious for me to seek a partnership with them. There is no finer proof point for travel accesories that within an F1 team who travel over 70,000 Kms Per annum. There is an authenticity to my story and that of the Dom Reilly brand so I intend to leverage that with a proactive PR campaign," he added.

iSportconnect sub community for marketing professionals in sports & sponsorship to share their ideas and opinions. IMPORTANT NOTICE: The discussion boards & walls in sub communities are specifically for news and discussions relating to sports business offering a collective platform for the members. If you have a posting of a commercial nature, please post it as your status or in the 'Market Place' section of the site for free, otherwise it will simply be removed and your membership be blocked in some cases.

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A very old and sterile argument. The Premier League Clubs are not short of revenue, they just have a cost base which is too high (which is a topic for a different discussion). If The FA paid clubs for the use of players, would the parties involved ever agree values - would they have paid the same for Wayne Rooney and Kevin Davies? The FA probably earns most of its revenue from The FA Cup competition rather than the England team. As The FA is a not for profit organisation, it doesn't keep any money itself, and gives it away to the football community. Firstly it provides income, including prize money, for everyone involved in The FA Cup. The biggest recipients of this income tend to be Premier League teams as they usually progress furthest in the competition. The FA, like the Premier League, also invests huge amounts into grass roots football. This can be classified as football investing back into its own product to maintain interest in the game now and in future years. So if The FA paid money directly to Premier League clubs which of this expenditure would you suggest they reduce or stop? Also remember that now only 38% of Premier League players are English, are you going to suggest that all countries pay Premier League clubs when players represent their countries? The English FA have the good grace to insure players against injury when they are on international duty - not something that many countries do. Maybe the problem is that, in England, the national team and the professional leagues are managed by different organisations. If they were all under one organisation perhaps there wouldn't be any "us and them"?
Last replied by Michael Cunnah on Friday, 12 April 2013
This AIBA Youth World Boxing Championships Yerevan 2012 is already the tenth AIBA competition we streamed through AIBAboxingtv.com and we will carry on this way in the next years. We are delighted to witness how passionate boxing fans are and it is AIBA’s mission to bring the sport of boxing to the widest audience possible.
Last replied by Ching-Kuo Wu on Monday, 10 December 2012