Q1. What is the best way of determining the value of a sports brand?

A1. To my mind, it's the difference between an organisation's asset value and it's purchase price

Q2. How much should you invest to maintain it?

A2. I have no idea, but I think it's probably better to spend a small amount on regular maintenance than to splurge a lot of cash once every 10 years on a total overhaul

What do you think?